A brochure is an informative paper document (often also used for advertising) that can be folded into a template, pamphlet or leaflet. Brochures are promotional documents, primarily used to introduce a company, organisation, products or services and inform prospective customers or members of the public of the benefits.
A brochure for an event covers things such as a schedule, a contents, the directions and the location of the event, a map/floor plan, speakers etc. I have looked at different events programmes/brochures to gain a better understanding of what they are and what they include. I’ve been fortunate enough to have been given a selection to look through. Here I’ve selected some of my favourites…
Blood on Paper – The art of the book
This guie to the event is presented in an interesting way. The front cover is very two toned with the most important pieces of information displayed in capitals such a the event name and date. As you unfold the piece it acts like a book. The full of information on the even, a map etc. If you continue to unfold it all, the result on the other side of the page is big page full of all the artists names and a paragraph about them. I like the layout, as it work really well with the type of event it’s designed for. The information is layed out clearly and it’s not overpowering. The whole design is quite simple but it works.
Frieze Art Fair
After looking at this events programme, it’s made me want to look into them a little more. Their is alot more colour involved with this one aswell as the use of photography has been used. Frieze’s layout of the brouchure is clear and by having 5 sections on each side it’s a great way of being able to seperate and organize all of content.
I like the use of white text ontop of the red background as it really catches your attention and stands out from other pieces of text on the page. The grid text looks also looks organize instead of being cluttered and in huge paragraphs you struggle to read.
A map has been used in the corner of a section. This could be useful for me to include within my programme. This will make it easier for my audience to find where things are and recognise how to get there.
Shrek The Musical Programme
This is a little different to the previous two I’ve looked at as it’s a musical programme. Filled with 29 paged it covers a welcome letter, seating map, posters, information about the actors ect. It’s packed full of useful and interesting information.
Photography plays a huge part within the programme and it is layed out I some cases allocated a whole page. Each page is packed with colour, with an overall clear colour scheme of green, blue and gold. The text is clearly layed out in columns and its clear grids have been used to so. This makes it look presentable and tidy and allows it to be easy to read. When I create mine, I’m going to do the same and ensure I use grids and columns to set my text out in the correct and a presentable way.
They’ve also allocated a page to look page on some of the history of musicals and the Theatre Royal Drury Lane. I’m also going to presents some history about my event to give people the chance to learn a little more about the history of the Mayflower 400 commemorations. I think this is important and the way they have presented this is very effective. It’s interesting and by setting it out in order of time it makes it easy to understand and follow.
Shrek The Musical Brochure
I’ve looked at the promotional material for Shrek The Musical again, this time looking more into their brochure for the show. It’s very much similar to the programme however, they’ve managed to select the most important bits into a smaller version. The whole design is full of energy and packed with colour. The same colour scheme remains through out. The use of capital letters stands out the most, insuring you’ll never miss any piece of information. There is very limited text which I also think is effective as to much text can result in people loosing interest.
The way in which the images are presented work well. The text font is easy to read and the mixture of a bold font in contrast to the much thinner style is great. This is something that I will try when experimenting and deciding fonts for my work.